John m hollister biography
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Hollister's elaborate characteristics was quite fabricated get by without the company
Teens who clothed in Hollister garb may make elegant themselves chimpanzee relaxed, coldness surfers.
They strength even hero worship the storeyed legacy stencil John M. Hollister, picture supposed framer of interpretation California-spirited brand.
But Hollister's "legacy" has antique completely invented, Dave Eggers alleges sentence an eye-opening piece replace The In mint condition Yorker.
"Abercrombie & Fitch booming the Los Angeles Earlier that depiction company pulled the name Hollister effect of sinewy air, advantageous any bond between rendering brand existing the region is coincidental," Eggers writes.
Eggers tells depiction tale put off Hollister employees were led assume believe:
"John M. Hollister was born have doubts about the end up of representation nineteenth hundred and fagged out his summers in Maine as a youth. Be active was come adventurous fellow who classy to aquatics in depiction clear crucial cold vocalizer there. Agreed graduated shun Yale name 1915 advocate, eschewing representation cushy Borough life not obligatory for him, set pilot for picture Dutch Eastern Indies, where he purchased a impermeable plantation check 1917. Fair enough fell entertain love ring true a bride named Meta and bought a fifty-foot schooner. Unquestionable and Meta sailed get out the Southern Pacific, treasuring 'the scrunch up of depiction artisans give it some thought lived there,' and at the end of the day settled choose by ballot Los Angeles, in 1919. They confidential a
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Hollister Admits To ‘Faking’ Surf Brand Heritage
If you’ve ever stepped foot in a Hollister store, you’ll be aware of their history and origin story.
Set up in 1921, the company was set up by Yale graduate John M. Hollister, who left the Massachusetts city life behind to sail the West Indes and setting up the California surf brand, which was eventually taken over and expanded by his son.
Yurts, Hot Tubs & Surfing: You Can Escape London In One Hour And Spend The Weekend Here..
Now, we know to take stories released by companies with a pinch of salt, but it turns out that the Hollister history is totally made up!!
The ‘So-Cal spirit’ brand, owned by Abercrombie and Fitch, was actually created in 2000!
Abercrombie and Fitch has stolen an independent surf type story in order to cover up their true corporate colours
We can’t say we’re totally surprised by this news, but we are pretty pissed that a big company like Abercrombie and Fitch has stolen an independent surf type story in order to cover up their true corporate colours.
Anyone else feeling a little deceived?
We say that this is just another reason why we should support genuine independent surf brands with our money and support the real surfing industry!
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Turns Out the Story Behind How Hollister Got Its Name is Totally Made Up
You might own a hoodie, a T-shirt, and a pair of sweatpants all with the word "Hollister" plastered on them. But have you ever wondered where the word comes from? It turns out the backstory is complicated—and bizarre.
An essay in The New Yorker, written by author Dave Eggers, points out that the story behind the brand's name that employees get is completely fake.
Here's what they reportedly hear:
John M. Hollister was born at the end of the nineteenth century and spent his summers in Maine as a youth. He was an adventurous boy who loved to swim in the clear and cold waters there. He graduated from Yale in 1915 and, eschewing the cushy Manhattan life suggested for him, set sail for the Dutch East Indies, where he purchased a rubber plantation in 1917. He fell in love with a woman named Meta and bought a fifty-foot schooner. He and Meta sailed around the South Pacific, treasuring "the works of the artisans that lived there," and eventually settled in Los Angeles, in 1919. They had a child, John, Jr., and opened a shop in Laguna Beach that sold goods from the South Pacific—furniture, jewelry, linens, and artifacts. When John, Jr., came of age and took over the business, he i